Choosing life insurance is a decision people often put off for years – even if they know the importance of getting a policy. It’s during challenging and uncertain times like we’re experiencing now that people are spurred to purchase or reevaluate their life insurance policies.

More than ever, people are looking to life insurance advisors to help protect their families. They want their assets to be secure so that their families are financially covered in case of the unexpected. We’ve been hearing from many life insurance agents that they’re receiving not only more requests from prospective clients right now but also emails and phone calls from current clients looking for reassurance.

While adjusting to remote work can present challenges for advisors, there are plenty of opportunities to connect with your client base and even grow your business. Digital tools make it possible to seamlessly communicate with clients and ensure they have a financial and legacy plan in place that gives them peace of mind.

Providing connection through digital technology

The life insurance industry has been slowly moving toward digitization over the past several years – but this trend is expected to explode with the new social distancing and stay-at-home rules being enacted. While the situation may be temporary, the long-term effects on how we work and communicate with each other likely will not. 

Paper life insurance policies simply won’t cut it anymore. Important information needs to be shared via email and online in a safe manner. Secure email is the easiest solution, but it’s lacking important features like long-term storage or bilateral communication.

One of the best ways to stay connected with clients is through a highly secure digital file sharing and storage platform. With this type of insurtech platform, life insurance policies, important instructions, financial records, and even important memories and photos can all live on a shared platform. Clients always have access to their important files and can share those files with loved ones at the time of their choosing. Additionally, agents can use the platform to help guide clients or service inforce policies as needed.

Communicating online brings peace of mind

With feelings of uncertainty and worry high right now, people are using online tools to gather information, seek reassurance and interact with each other. Life insurance advisors should be using these tools to communicate with clients, both as a whole and individually.

Advisors’ digital marketing platforms, like their websites, social media and email marketing services, are great avenues to share important updates and information with clients. They’re also ideal platforms for answering common questions or concerns, such as worry over if and how policies will be impacted.

In terms of personal communication, phone calls and emails have long been mainstays in every industry, but videoconferencing is now changing the game of digital communication. If you are fielding prospective clients, videoconferencing can be a great way to “meet” them in a more personal way than a phone call. However, with concerns over the security of popular videoconferencing platforms, they’re not the best venues for sharing more personal financial details.

The most secure way to communicate with clients is through a digital file-sharing platform, which opens a constant line of communication between clients and advisors. Clients can ask questions or make comments to their advisors. And rather than having to go through dozens of emails every day, advisors can handle nearly all client communication through the platform.

People are looking for guidance as our society navigates new waters. While there is a lot out of people’s control right now, one thing doesn’t have to be: life insurance. By connecting and communicating with clients online, you can help provide them with the reassurance of a financial plan for their families.

For more tips on how to optimize working from home as an advisor, read our blog, “Working From Home: Tips for Insurance & Financial Advisors.”  

Dan Pierson

Written by Dan Pierson

Dan Pierson is an insurance industry veteran, having run several insurance businesses and eventually selling a nationally recognized life insurance general agency. Dan started LegacyShield to help other insurance advisors grow their practices by focusing on the consumer experience.